How Video Marketing Will 10X Your Business Growth  

Do I have permission to be direct with you? I assume, I have!

Let’s suppose you are eagerly looking for a solution to your problems. And Mr. Tom offers you a 100-page book containing secrets that will end all your problems. At the same time, I offer the same solution in the form of a detailed click-to-play video. Which solution feels more comfortable to you?

Most probably, it would be the video, unless you are a book worm. If you have an underlying problem and I offer you the solution through a video. I stand a higher chance of becoming your top preference.

The same goes for every operational business in the world. With some engaging elements, music, motion graphics, storytelling and sounds combined, you can weaponize video marketing to blow up your business. And that isn’t a bluff!

If you are here, you are already interested in creating videos for your business! But you might need clarity on why to rely on videos, how to use them to drive sales, what channels to choose, what tools to use, and how to make people like your video content. This meticulously made-for-you guide will help you understand the best video marketing strategy to 10X your revenue in 2024!

 

What is Video Marketing?

When you use informative or relatable videos to market your products and services, it is known as video marketing. It is the process of creating engaging videos to attract new customers, foster bonds with existing customers, increase brand awareness, generate quality leads and exceed the sales target.

Each video that brands create has a different purpose to fulfill. Not every video will get you leads or sales, but every video can make people fall for your brand. But how do you do that? That’s where you need a failproof video creation process. And as a global video marketing agency, we have mastered that art.

 

7 Reasons Why Your Brand Needs Video Marketing

1. People Watch More Than They Read

According to a published internet report the number of people who are into watching videos has grown tremendously since 2018. People watch videos for over 19 hours a week and that’s exactly where you should also focus on. Not on watching but on creating value through videos.

2. Video is the Ocean of Quality Leads

Driving clicks through written content could be hard. But if you have the skills to generate mind-blowing videos, you have power in your hands. With videos, you can connect better and control the perceptions of your viewers. As per a survey from 2022, 86% of marketers believe that video marketing is an ocean of quality leads. While 81% experienced a positive impact on their sales.

3. Videos Are Easy to Share

The beauty of videos not only lies in the visuals they carry but also in their profound shareability. It’s not that the text-based content is hard to share, never! But they don’t attract clicks as much as shared videos do. You can use video marketing to create shareable videos to reach more people and make them love your brand.

4. Video Improves Email Open Rates

Emails are considered as one of the most economical mediums of marketing. But the biggest headache of all the email marketers out there is the low-lying open rates. However, if you use the word ‘video’ in the subject line and include an explainer video inside as well, it could possibly improve your open rates.

5. Video Marketing Rockets Sites’ SEO

Page experience and time spent on a website matter in search engine rankings. By adding an explainer or interactive video on your site or webpage, you can improve visitors’ experience and keep them on your site for a longer period. It signals search engines that the site contains quality and helpful content which further improves the SERP ranking of the site.

6. Videos Bring You Close to People

By regularly creating likeable videos you not only increase the diameter of your brand but also establish better connections with people. People start memorizing your brand name, they relate with your essence which builds their trust in you. And when your target audience starts trusting you, take it as a 90% Yes to your offer.

7. Video Marketing Is Mobile Friendly

Mobile users consume more videos than desktop or tablet users worldwide. If we go by a study published by Statista, 71% of people in a survey used a mobile to watch video content online. So, if you take video marketing seriously, you can make a big chunk of global mobile users go serious about your brand.

Now, as you know how important video marketing is to grow your business by 5x or even 10x. Don’t just rush immediately to create one!

The reason why I am saying this is because video making is an art. And honestly, most businesses don’t have what it takes to master it, the strategy. But guess what? I am here to help, you just continue reading!

 

Video Marketing Strategy

Like a plan describes the goal that you want to achieve in the future. A strategy describes the actions you need to take constantly at every step to reach that goal. Likewise, when you talk about video digital marketing, a solid strategy plays a gigantic role here as well.

I have studied various strategies used by global brands to up their marketing game. In fact, I have crafted some top-scoring video marketing strategies for businesses from different industries. The most common thing among all those strategies is getting the right understanding of your consumer’s psychology, behavior & buyer persona.

Consumer Psychology: The science of understanding the perceptions & feelings of people when they buy or use products or services. It will allow you to know people better and create videos that cater to their pain points and desires by offering some value.

Consumer Behavior: The way people react differently under different situations is known as the behavior. People’s (consumers) behavior is influenced by their goals, habits, culture, feelings, social influence, etc. You can use it to segment your audience based on their behavior and create videos for each of those segments separately.

Buyer Persona: It is the fictional character that brands use to represent their ideal customer to develop a personalized offer. The fictional character must have a name, age, location, challenges, job, habits and buying patterns. You can use buyer persona to create specific videos for a specific group of your audience.

Here are the best video marketing strategies that every business must implement before starting their online video production process!

 

10 Video Marketing Strategy for Modern Businesses

1. Focus on Your Customers

Businesses and brands create videos not for themselves but for the people they are targeting online. That said, if you produce videos only keeping your brand essence, culture and objectives in mind, you will never be able to create an impact in people’s lives. On the other hand, if your videos are customer-focused and offer some real value, your business could skyrocket in just a few months. Hence, it is essential to create video content that your target audience would love to watch, like & share!

2. Define Video Marketing Goals

If you are super excited to run a video marketing campaign (doesn’t matter if it’s paid or organic), you must define your goals first. Each video could have a specific goal that aims to serve the different audience segments of your funnel. Decide your audience demographics (age, location, language, gender, interest, education, etc.) and the marketing goals (brand awareness, downloads, lead generation, sales, etc.) you want to achieve.

3. Communicate Your Brand Value

If you create good video content for your audience, it could possibly raise your brand reputation. When people will see you showcasing product demos or solving some to-the-point industry-specific doubts through videos. They will take you as a trustworthy and reliable brand providing you have kept your messaging right. It’s always recommended to use your logo, brand colors or tagline in every promotional video you post online.

4. Choose the Right Video Platform

As a responsible YouTube marketing agency, we believe in giving genuine suggestions. We often suggest to our clients that repurposing an Instagram Reel on YouTube Shorts might not bring expected results. Because the audience demographics and behavior on these two platforms have a huge difference. What might have worked for any given brand on Instagram might not at all work on YouTube and vice-versa.

5. Choose the Right Video Format

With the entry of short video platforms such as YouTube Shorts, Facebook Reels, Instagram Reels, TikTok, etc. It has become vital for companies to use the right video formats for promoting videos online. Because there is a different set of audience for every video format.

Mostly, people who are interested in snappy content don’t like to watch long informative videos. While people who are big fans of longer videos that build human connections, never take short form videos seriously. The wrong format could land your videos on the screens of the wrong audience. It will bring you low or zero results, which none of the business would ever want.

6. Consistent Video Marketing Schedule

Consistency is the key in digital marketing. If you produce promotional videos consistently you will remain in the eyes of your target audience for a long time. It will help you to build trust in the market, increasing your brand credibility. As a fact, people like buying from credible brands that they already know or have heard of online. So, it is a must to have a video content production & posting schedule regardless of the platform you post on.

7. Plan Video Production Budget

Video production, whether you do it for social media, mobile apps or your own website, requires specific manpower & tools. It is a fact that producing videos involves a higher money-affair than textual content creation.  Therefore, it is mandatory for you to decide the budget you will be willing to put in the entire process. To be clear on the budgeting is not optional, it’s necessary for you to grow your business in 2024.

8. Plan the Video Content Production

Mobile video consumption is surging at a rapid rate, and it will continue growing in the future. It is great news for you as you can easily 10x your business just by producing engaging and relatable videos. However, there is a catch to it! You must plan the video content production well in advance.

To start with, identify the types of videos your audience would love to watch, ideate content topics, write an attractive script, plan the voiceovers, video thumbnails, shooting and editing itinerary and everything that matters to do the best video marketing for business.

9. Optimize Your Videos for Platforms

After you create a video content, your job is only 70% done. If you want to drive maximum visibility to your content you must optimize videos for the platforms. You must use the relevant, trending, branding and niche-specific keywords and hashtags while publishing your videos. The optimization parameters may differ for different video platforms, you need to meet them all to get more views organically.

Optimizing your videos becomes even more important when you produce videos dedicatedly for YouTube. As YouTube also happens to be the second largest search engine in the world, your videos stand a higher chance of getting a rank in the YouTube SERP. All you need to do is to optimize the videos ethically.

10. Get Perfect with Video Distribution Channels

What’s the use of creating a video when your target audience doesn’t get to watch it? This is where you need to select the best media channels to distribute the video online. You can opt for famous distribution channels like YouTube and Vimeo if it’s long-form content. But if your video is short and snappy, then Reels & TikTok would do justice to it.

Also, you shouldn’t underestimate blogs and emails as distribution channels. You can add the video in the blog post and optimize for SEO on your business website. It will signal to the search engine that you site that quality content that aims at helping the viewers. As a result, it could improve your site’s Google ranking. The same goes with emails! Creative video marketing can simultaneously improve the open rates of your emails, if done right.

Marketing your business with the help of engaging videos can truly uplift your business, if you follow a winning video marketing strategy. The top 10 strategies explained above are a must for any business that wants to double down on its growth rate.

Now that you are aware of the strategy already, it will be easier for you to understand the fundamentals of video marketing funnel which we’ll be discussing in this blog going ahead! Meanwhile let’s discuss how you can use videos to grow your business by 10 times!

 

How to do Video Marketing for Your Business?

Video marketing is a no brainer when it comes to capturing the attention of people who are low on attention. However, the videos need to have what it takes people to stop the scroll and buy into. And it’s quite hard to appear on people’s mobile screens randomly and pull their mind & soul into the video content.

But what if I tell you that it’s possible?

Below is the exact blueprint which we often use to bring positive results for our clients at inkSPILLED (fastest growing video marketing agency in India). And I am sharing it with you for free!

Here you go!

1. Decide the Video Type

There are many types of videos that you could possibly use in marketing. From the likes of animations, AR videos, brand videos, explanation videos, how-to videos, customer testimonials, personalized message videos, event videos, product videos, etc. You should choose the best video type that syncs well with your brand personality to put the message across for your target audience.

2. Figure Out the Video Format

It is necessary to figure out the ideal format before you start filming and editing your videos. If you are about to create video for Instagram or TikTok or YouTube Shorts, the best video format would be 9:16 aspect ratio or 1920 x 1080 pixel resolution. On the other hand, the long videos for YouTube, blog or emails should be in 16:9 aspect ratio.

3. Choose A Platform

The most popular platforms for video marketing in 2024 are YouTube, Instagram, TikTok, Google, third-party mobile apps, etc. You need to choose a platform that supports the delivery of your video message. Suppose you are making an explainer or how-to video of slightly longer durations then YouTube is the best place to publish. But if you are producing a memorable short video, the likes of Instagram & Shorts would be more beneficial.

4. Write Persuasive Video Script

Videos that are made without investing time and mind in scripting usually lack a great impact. Hence, we recommend you write a persuasive script to do result-driven video marketing for your business. The script doesn’t have to be necessarily lengthy! It would be better if you could deliver the right message clearly with a concise script. In-depth research is the key to an impressive web of words that can win people’s hearts.

5. Build Your Studio

When it comes to filming and shooting your videos, a professional studio is a big thumbs-up. However, if you don’t have a professional space for light-camera-action, you can build a tiny studio from scratch in your house or office. You just need a few filming tools, and you are good to go!

A studio lends professional touch to your videos especially if you shoot face-cam videos. But you can also shoot in outer locations (in nature) and still drive and retain attention on your video content, if you have an impressive camera presence.

6. Plan Video Shots & Equipment

No, you don’t need an expensive camera to make marketing videos. A phone with a good camera would do the job perfectly. I use an iPhone to shoot most of my videos for social media video marketing, you can pick any of your choice. Plus, a green screen, lighting equipment and a mic will work wonders to uplift the professional graph of your videos.  After the shooting is done, you need to have a decent (if not best) video editing software to edit your videos. That’s all you need to pull the shutter off.

7. Hook People from the First Shot

If you will work with the best video marketing agencies, like ours! We will suggest you add a strong hook to draw people’s attention from the very first shot. You can use appealing visuals, aesthetic animations or copywriting in every second frame (or wherever it feels necessary) that makes people want more of your content. It will keep them engaged and your video will sail across the ocean.

8. Narrate A Problem-Solving Story

Narrating a story is slowly becoming a cliche where every story feels like a made up. No, the art of storytelling doesn’t necessarily have to revolve around a real story. But then, the story shouldn’t look unreal either. As a brand what you must do is to narrate a story that solves a real-world problem which your audience is also searching a solution for. Then, you stand a solid chance to make a huge impact on your customer’s mind.

9. Keep the Message Crisp & Clear

The videos must follow a sequence while delivering the message across. Viewers often get confused with too much information in the videos, especially when you are creating a short video. Whereas the long videos must have a detailed yet engaging narration so that the people get everything they expected from your videos.

10. Edit Video Professionally

The concept of video marketing is incomplete without great video editing. You can’t attract and convert people merely with good content, the editing needs to be top-notch. Some professional video editing software you can use are Adobe Premier Pro, Final Cut Pro, DaVinci Resolve, etc. As these editing tools are hard to master you can also consider their alternatives such as CapCut PC, Filmora 13 and more.

The tools and software are just a medium to get the ball rolling and if you know how to get there, editing software really doesn’t matter. I have personally seen editors creating mind-blowing pieces of video content using just CapCut PC.

11. Select the Best Background Music

Background music is the soul of your video as it sets the mood, plot and enhances the emotions of your content. But you must choose a music track that matches the theme of the video. You must use soothing music that doesn’t feel loud and irrelevant.

12. Your Scroll Stopping Video is Ready

Congratulations, your marketing video is ready to go live. It will let you capture the attention of your target audience and build your brand up greatly. In fact, a scroll stopping video is a must for setting up an excellent video marketing funnel, which we will talk about in detail in another blog. If you want to escape the competition, an exceptionally engaging video would do a great job in your growth.

13. Publish & Grow Your Business

Now that you have your marketing video ready, it’s time to hit publish. But listen to this before you do so! If you are posting it on a new social media account (any platform), the reach will be low and stagnant. In such a case, you would need to run a social media ad campaign to promote your video. However, if you are posting on through an account which already has a fair number of subscribers or followers, your chances of going viral are high!

So, all the best in your video marketing journey!

 

Grow Your Business with Video Marketing

With the changing time and behavior of people around the world, video marketing is one of the best ways to do marketing for any business. Your industry doesn’t matter with this form of marketing. All matters are reaching the right people at the right time and making them interested in your content. And the best way to do it is through videos.

Video marketing gives access to businesses of a large audience instantly. It leads to instant brand awareness, brand recalling, relationship building, generating cold leads, hot leads and bringing sales at the end. If you want to multiply your revenue and brand value, this is the golden hour you have been waiting for.

If you need our help to do make marketing videos for your business or craft customized video marketing strategy. Please feel free to get in touch with us right now!